CONCEPT MAP
LOGO SKETCHES
THE PROCESS
In order to grasp the mission and vision of the Voguard brand and determine what message its branding will convey to its audience, a concept map was drawn up.
Based on 4 main concepts (vogue, guard, protection, blockchain), the map visualized the connections between sub-concepts, contributing to the visualization process. Voguard, established with the aim of preserving the authenticity and values of high fashion brands using NFC and Blockchain technology, formed the basis of this map.
The mission of Voguard was to preserve the value/identity of brands. Drawing inspiration from this, the concept of uniqueness and identity was visualized through an analogy with DNA. The logo, reminiscent of a DNA helix, aimed to integrate the "V" and "G" letters within it.
LOGO METRIC SYSTEM
After the sketches previously worked on were digitized, a logo metric system was established using the "GOLDEN RATIO" between the parts of the structure defined as lines.
The linear logo, created with the perfect proportion, was finalized by giving a specific stroke thickness (offset path) to the main logo.
Corporate Colors
Logo Mockup
Logo Mockup
Logotype Safe Areas
LOGOTYPE CONCEPT
In addition to the logomark design, the typography of the brand name has been customized. The intertwined "O" and "G" letters in the Voguard brand have been designed to represent the chain analogy of blockchain technology.
UX/UI DESIGN
BUSINESS CARD DESIGN
